Your Credible Strategic Partner
With 20+ years of sector experience, I bring to you industry fluency, high standards, and the ability to step in, get aligned, and move things forward fast.
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Alejo Barbero
Founder & CEO
Alejo is the founder and principal strategist of BN Strategic Communications, a boutique consultancy serving leaders in the natural resources space. With a rare blend of strategic clarity, storytelling craft, and sector fluency, Alejo partners with CEOs, VPs, and changemakers navigating regulatory pressure, public scrutiny, and shifting market dynamics, turning their vision into narratives that move people and accelerate progress.
Prior to launching BN Strategic Communications, Alejo held senior roles in-house, where he led high-stakes messaging, reputation management, and stakeholder engagement efforts at the intersection of business, environment, and community.
Alejo’s work lives at the crossroads of strategic thinking and emotional resonance. Whether developing brand platforms, sustainability case studies, or fine-tuned messaging for investor decks, he brings calm to chaos, structure to strategy, and voice to values.
904.557.3600
What guides me
These values ground my work and shape every client engagement:
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Clarity – Seek truth and deliver it simply.
Curiosity – Ask better questions to find better answers.
Authenticity – Keep it real, always.
Quality – Do great work, no shortcuts.
Intentionality – Move with purpose, not chance.
I've been in your shoes
I saw the same pattern again and again: limited capacity, external support with little industry experience, and lack of credible strategic partners. It was frustrating and avoidable.
I started BN Strategic Communications to be the kind of partner people don’t have to explain everything to.
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I care about this work because I’ve been in your shoes, and because our sector deserves to be seen and understood for what it truly is.